SEO Course
Your search for the best SEO course in your locality ends here. Mssoffto provides advanced and professional SEO training in Chandigarh, Mohali, Panchkula and Zirakpur locations with all the elements and advanced modules required in modern practices. With all the advanced and up to date curriculum, we make sure we are up to the new trend. With an industry-leading experience of 10+ years, we know the game.
What SEO actually is?
First of all SEO stands for Search Engine Optimization, quite obvious. Also, it is a very crucial part of the Digital Marketing module. In a simple language, it is a process for driving traffic to your website for free.
How does it work?
Every time we search something on a search engine (Google, Bing, Yahoo), we end up with a list of results that contains the keyword we’ve been looking for. As a result, viewers are more likely to click on the websites that are on top of the list. No one even reads what’s written on a website ranked on say page 3 of the search results. SEO is a process that can improve and optimize your website and moreover making it search engine friendly and also increasing its visibility in search engine results. Increased visibility means increased rank and increased rank drives in more traffic!
Why SEO is important?
Who doesn’t want free traffic on their website? Who doesn’t want to rank higher on search results?
Everyone loves to have free traffic on their website! By performing SEO, websites can shoot up in page ranks. Of course it brings in more traffic but in addition, it also increases your recognition on the web. On the other hand, users tend to process a degree of trust and faith towards search engines. Then again, by ranking at high positions the trust and faith on your website increases too. Furthermore, you will be taught various strategies on how to rank at the top in search results which is what SEO is mainly focused on.
At MSsoffto, you will be taught all the topics used in performing SEO –
- What is WWW (World Wide Web)
- Use of Search Engines
- Working of Search Engines
- What is Web Hosting?
- What is domain and blog?
- Website Structure Optimization
- Title Optimization
- Meta Description Optimization
- Meta Keywords Optimization
- Header Tags Optimization
- Content Optimization
- URL Structure
- Internal Links Optimization
- Anchor Text Optimization
- Image Optimization
- Browser Compatibility Checking
- Broken Link Check
- Keyword Density
- Link Building
- Article Marketing
- Blog Marketing
- Blog Creation
- Directory Submissions
- Deep Link Directory Submissions
- RSS feed Submission
- Bookmarking Submissions
- Classifieds Submissions
- Forum Submissions
- One way link building
- Link Wheel Service
- Press Release Distribution
- Forum Posting
- Google Plus One
- Blog Posting and Promotion
- Social Networking Profiles Creations
- Facebook Marketing
- Twitter Marketing
- LinkedIn Marketing
- Video Submission
- Social Bookmarking
- Squidoo Lens Creation
- Hub Pages Creation
- Use of SEO Tools
- Taking up individual and group projects
Techniques of SEO
White hat SEO utilizes techniques and methods to improve the search engine rankings of a website and this technique follows the search engine (mainly Google) guidelines. Due to the fact it keeps up with the guidelines, it is 100& safe and is considered the best way perform SEO. After all it is recommended by everyone.
Black Hat SEO is used by those who are looking for a quick financial return of their website and these practices are against the terms and condition of search engines and can result in the site being banned from search engines.
Grey Hat SEO is not white and not black but grey, is midway between of both black and white SEO it’s basically all about the balance between risk and reward. In other words, using ethically doubtful techniques which are on the verge to become black hat techniques but are not caught. Nevertheless, it is a very risky technique.
The uses and benefits of each of these techniques will be taught during the course. Even though black hat and grey hat SEO techniques violate webmaster’s guidelines, they are not considered to be illegal. However, we do not promote the use of the these techniques. As an illustration, they will only be summarized for educational purposes.
Benefits of Search Engine Optimization
- Cost-Effective
- Create branding awareness and generate Traffic
- Generate Traffic and Leads
- Increase in ROI
- Goal-driven
- Measurable Results
Need for SEO
- Organic Search Is Most Often the Primary Source of Website Traffic
- SEO builds Trust & Credibility
- SEO means Increased Engagement, Traffic & Conversion
- It impacts the buying cycle
- SEO helps you understand the environment of the web.
- SEO is relatively cheap
- It is a long-term strategy
- And most noteworthy, brings new opportunity to light
Career Option
There are various career options you can directly choose after learning SEO.
- SEO Expert
- WordPress Designer
- SMO Expert
- SEO Executive
- Senior SEO
- On-page SEO Expert etc
At the end of the course, you will know
Students looking for their first step towards a bright career as well as professionals involved in online marketing are surely to see a huge benefit from our complete expertised training. We have designed our modules highly focusing on the latest industrial trends and regulations so that we keep up with the trend.
Course Level : Basic Level
- Course Level : Basic Level
| Course Name | SEO Course in Chandigarh | SEO Course in Mohali |
| Duration | 45 Days |
| Timings | 2 Hours |
| Batch Days | Monday – Friday |
| Mobile No | 90412-88967, 78892-45295 |
| Course Fee | INR 15,000/- |
Course Level : Advanced Level
- Course Level : Advanced Level
| Course Name | SEO Course in Chandigarh | SEO Course in Mohali |
| Duration | 60 Days |
| Timings | 3 Hours |
| Batch Days | Monday – Friday |
| Mobile No | 90412-88967, 78892-45295 |
| Course Fee | INR 25,000/- |