• Introduction to Google Ads                                   

• Importance of Google Ads

• Adwords account creation

• Type of campaign

• Campaign level settings

• Adgroup level Setting

• Keyword match types

• Bidding options & Budget

• Ad rank & Quality Score

• Conversion Tracking

• Types of Audience

Display Campaign

• Introduction to display networks

• Bidding strategy and budget

• Ad rotation & scheduling

• Device targeting

• Frequency capping

• Content Exclusion

• Ad group

• Types of Audience

• Demographics

• Content targeting

• Ad group bid

• Ad Creation

Search / Text Ads 

• Introduction to search campaign

• Search network / text ads importance

• Network Selection

• Budgets and Campaign building strategy

• Location targeting

• Click through Rates

• CPC, CPM, CPA

• Budget Calculation

• Ad Rotation

• Site link extension

• Callout extension

• Call extension

• Structured snippet

• App extension

• Message extension

• Promotion & Price extension

• Location extension

• Ad group Introduction

• Keywords & Negative keywords

• Ad Creation

• Difference between final & Display Url

• Headlines & description

Google Shopping Ads

• Inventory filter

• Local Products

• Bidding Strategy & Budget

• Delivery method

• Campaign priority

• Google Search ads partner Networks

• Device Targeting

• Location targeting & Scheduling

• Ad group & Ad format

• Bid

Gmail  Campaign

• Gmail Campaign

• Campaign goals

• Location targeting

• Bidding strategies & Budget

• Delivery method

• Ad rotation & schedule

• Devices targeting

• Dynamic ads

• Adgroup

• Keywords & Negative Keywords

• Affinity & custom affinity audience

• Inmarket Audiences

• Remarketing and similar audiences

• Demographics

• Automated targeting

• Ad group bid

Video Campaign

• Google Video ads Networks
  Campaign Goals

• Sales, Leads, Website traffic

• Product and Brand Consideration

• Brand awareness and reach Campaign Subtype

• Influence consideration

• Shopping

• ad sequence

• skippable in-stream ads

• Bumper ads

• Non-skippable instream ads

• Outstream ads

• Budget & Bidding Strategy

• Languages

• Location targeting

• Inventory type

• Excluded content

• Excluded types and labels

• Device targeting

• Types of Audience

• Demographics

• Content targeting

• Ad group bid

• Ad Creation

Google Merchant Centre 

• Account Creation

• product feeds creation

• Google merchant center and Google Ads account linking

Universal App Campaign

• Ad assets

• App Campaign Network

• Locations & language

• Budget & bidding

• Campaign optimization

• Ad scheduling

Who can join PPC Training in Chandigarh?

The good part about Pay Per Click Marketing (PPC Marketing) is that, there is no special criterion as such needed to learn PPC Course. Individuals of all fields and backgrounds can accommodate our PPC Training program. Anyone with a basic understanding of computers and internet can learn PPC Marketing by being part of our PPC training program in Chandigarh.

Students And Graduates

• For better job opportunities

• To earn money as a freelancer

• To gain more confidence and self esteem

Working professionals

• For better job opportunities in digital domain

• Can earn much higher salaries

• Can work as a freelancer for generating more money

• Much better and promising career

 Business owners

• To get more business leads via PPC

• For more business growth opportunities

• For expanding business in other countries

• For more Return On Investments (ROI)

• For better and organized business

Housewives/Retired employees

• To earn income via online business models

Sales and marketing Employes of companies

• To increase their work productivity