PPC Training Google Adwords
Browsing through the internet and surfing through videos we often get to see various advertisements from different companies. Ever wondered why see these ads? Who runs these ads? Or any other related questions? You will be able to understand how these ads run and everything related to them if you understand Google Adwords first and how it works.
Mssoffto provides professional and experienced training for PPC/ Adwords course in Chandigarh, Mohali, Zirakpur and Panchkula locations.
At Mssoffto we believe in delivering practical knowledge rather than theoretical notes. All of our students are taught on practical and live projects which in our terms is the best way to learn and implement the knowledge gained.
As PPC (pay per click) is growing as a fast pace than compared to SEO, PPC courses are in increasing demand which increases day by day. Keeping in mind the latest industrial trends in mind we at MSsoffto have modelled the course in a truly understandable and interactive manner.
What is PPC/ ADwords?
Pay Per Click refers to the paid part of Digital Marketing Promotion.
PPC – Pay Per Click relates to the part of paid promotion/ advertisement of Digital Marketing division. Nowadays, it generally goes by the name of Google Adwords or simply Adwords. Basically PPC is an online advertising service which used to drive traffic to your websites. Whenever we click on ads like these, the advertiser has to pay an amount to the advertisement publisher.
Benefits of PPC advertising over traditional methods
- In traditional advertising methods where we had to display or run our ads on the whole mass media, instead with PPC advertising, we our self can select the target audience about our product/ service. In other words, we can select what type of viewers we want our ads to be displayed. Be it the age category or the gender preferences, we can select the right target audience.
In order to perform, every website needs to be visible on the search engine. While organic promotion of the website and business may take quite a time to hike, in the mean time we don’t want our business to be unrecognized. By using PPC services, we can still stay at the top of the line and boost our business. On the other hand this gives our consumer a belief that we are an old and experienced firm in the business. Besides this, using PPC services also increases our brand awareness.
The Google Adwords/ PPC course includes-
- Budgets and bidding
- Measurement and optimization
- Managing many accounts
- Ad Formats
- Ad & Site Quality
- AdWords Tools
- Performance Monitoring and Reporting
- Optimizing Performance
- Performance, Profitability, and Growth
- AdWords API
- Display ads on the Google Display Network
- YouTube Pay Per Click course with Display Ads
- Display ads on mobile devices
- E-commerce Tracking Analytics
- Introduction to Google AdWords PPC training in Chandigarh
- Account management
- Campaign and ad group management
- Keyword targeting
- Language and location targeting
About the course-
Adwords/ PPC course is considered as a very important aspect of Digital Marketing. It is best if you learn the Adwords course alongside the Digital Marketing course itself and equally, the SEO course. Again, Mssoffto also provides the Digital Marketing and SEO course under the same roof. You can check them out here if you haven’t already.
Digital Marketing Course
SEO course
The entire course will be taught by masters of this field who are having industry leading experience for the same. Under the guidance of working professionals, the classes will be taught at Chandigarh, Mohali, Zirakpur and Panchkula locations wherever feels comfortable to you.
What you will be learning in the Google Adwords/ PPC course –
- Budgets and bidding
- Measurement and optimization
- Managing many accounts
- Ad Formats
- Ad & Site Quality
- AdWords Tools
- Performance Monitoring and Reporting
- Optimizing Performance
- Performance, Profitability, and Growth
- AdWords API
- Display ads on the Google Display Network
- YouTube Pay Per Click course with Display Ads
- Display ads on mobile devices
- Mobile Tracking Installation Management
- Google Analytics
- E-commerce Tracking Analytics
- Introduction to Google AdWords PPC training in Chandigarh
- Account management
- Campaign and ad group management
- Keyword targeting
- Language and location targeting
Course Level : Basic Level
- Course Level : Basic Level
| Course Name | PPC Training in Chandigarh | PPC Training in Mohali |
| Duration | 30 Days |
| Timings | 2 Hours |
| Batch Days | Monday – Friday |
| Mobile No | 90412-88967, 78892-45295 |
| Course Fee | INR 10,000/- |
Course Level : Advanced Level
- Course Level : Advanced Level
| Course Name | PPC Training in Chandigarh | PPC Training in Mohali |
| Duration | 45 Days |
| Timings | 2 Hours |
| Batch Days | Monday – Friday |
| Mobile No | 90412-88967, 78892-45295 |
| Course Fee | INR 15,000/- |